Starter Brings Immersive Pop Up to Super Bowl LX w/ Starter Lab Product Customization, Starter Live Podcast Studio, Exclusive Product, Collabs & VIP Party
This Superbowl, the iconic sports apparel brand Starter, is bringing fans a bevy of exciting experiences with high-energy touchpoints for athletes, creators, and fans alike in the heart of San Francisco, live from the Starter x NFL Shop right in the heart of SF in Union Square.
Starter is bringing the heat for Superbowl LX with a limited edition pop-up in collaboration with the NFL that features product customization, exclusive product, collaborations amazing brands like Avirex, immersive activations, live programming and an invite-only VIP party on Thursday February 5th in partnership with starpower, plus a show stopping booth at the NFL Experience. More details on each specific activation below.
STARTER x NFL SHOP
The Starter x NFL Shop is a four-day retail and cultural destination running from Wednesday, February 4th – Saturday, February 7th from 10-6PM, celebrating Super Bowl LX in the heart of San Francisco. Located in Union Square (217 Powell Street), the space brings together Starter’s iconic heritage and the excitement of Super Bowl through exclusive product, immersive activations, and live programming. Guests can shop limited edition merch, exclusive Super Bowl LX Collection, and additional partner capsules.
Starter Lab, In-Store Activation - An interactive customization experience inviting fans to step into the role of designer. Guests can create one-of-one Starter jackets, selecting from their favorite NFL teams, iconic vintage Starter logos, and exclusive branding elements, resulting in personal and commemorative pieces.
Starter Live - Making its return after a successful debut at Super Bowl LIX in New Orleans, Starter Live is a live, in-store podcast studio operating throughout store hours. The space serves as a creative hub for collaborators, partners, and friends of the brand to host podcasts, conversations, and live content. This year Real Chemistry Founder and Chairman Jim Weiss will be recording his podcast – Get Real with Jim Weiss – on site Wednesday, February 4 and Thursday, February 5, as well as Pacman Jones and TJ Ward.
SUPER BOWL EXPERIENCE AT MOSCONE CENTER SOUTH HALL IN SAN FRANCISCO
Saturday, January 31 through Saturday, February 7 fans can shop the exclusive Starter product at the Super Bowl Experience, the NFL's football theme park! Check out the Streets of San Francisco at Starter’s interactive fan and shopping experience, with exclusive Starter NFL Super Bowl LX merchandise. It’s the ultimate Super Bowl Week event with fun for all ages.
Bring the family and score some limited edition gear to prep for the big game in style! Which team are you rooting for?
