Jeeter, the world’s number one pre-roll brand and a leader in cannabis culture, announced their annual 2026 Game Day Limited Drop created in partnership and collaboration with three of football’s most iconic legends: Ricky Williams, Calvin Johnson Jr., and Marshawn Lynch.

Timed to Big Game Weekend, the limited-edition release blends exclusive strains, collector-grade packaging, and an upcoming apparel capsule, with select in-person appearances in the Bay Area and Michigan tied to the drop. Designed for fans, collectors, and cannabis enthusiasts alike, the 2026 Game Day Limited Drop turns a product release into a true keepsake moment.

“This is the kind of partnership we care most about because it is built on real storytelling and real legacy,” said Lukasz Tracz, Jeeter Co-Founder and Co-CEO. “What started with Ricky has grown into a collaboration with legends who changed the game and helped move the culture forward. This drop is meant to feel special the second you see it and even more special when you open it.”

At the center of the collector experience is the packaging: the collection arrives in mini football lockers outfitted in football leather. Each locker opens to reveal a player-specific interior designed to feel like you just stepped into the athlete’s personal space on game day, with custom details that nod to career moments, legacy, and identity. The lockers are built to be displayed, saved, and collected, making the packaging as much a part of the drop as what is inside it.

“People remember moments,” Tracz added. “The locker reveal is that moment. It is tactile, it is personal, and it is built for collectors.”

The 2026 lineup includes three strains, each developed as a partnership and collaboration with the legends and their respective cannabis brands, translating their on-field personas into strain profiles and a distinct collector presentation

“I approach everything with authenticity and purpose,” said Johnson Jr. “This partnership embodies those traits along with quality and consistency, and the collector design cements this as a premium product.”

Each strain is presented in Jeeter’s collectible mini locker packaging, with Megachron and Beast Quake available in Baby Jeeter Infused 5-packs, and Sticky Ricky offered in Jeeter’s 2g XL format..

Sticky Ricky (Indica), created in partnership and collaboration with Ricky Williams and Highsman, returns for its fifth consecutive year as a cornerstone of Jeeter’s Game Day program. Williams has long been a leading voice at the intersection of sports, wellness, and cannabis, helping normalize the conversation for athletes and fans alike. The collaboration that began with “Highsman” in 2021 has grown into a deeper partnership that continues to expand each year. It delivers tropical mango notes layered with earthy funk and spice, built for deep relaxation and a euphoric finish.
Megachron (Indica) developed in partnership and collaboration with Calvin Johnson Jr. and Primitiv, returns for year two with Jeeter. Johnson’s post-career leadership in cannabis entrepreneurship reflects a broader shift in how athletes shape wellness culture, building brands with intention and credibility. It blends sweet berry flavors with grounded earthy undertones for a smooth, steady experience that builds gradually.
Beast Quake (Indica) making its Jeeter debut, is a new partnership and collaboration with Marshawn Lynch and Dodi. Known for his uncompromising authenticity and cultural impact beyond the field, Lynch brings the same energy to this collaboration, pairing bold strain identity with a collector-first experience. It opens with bright berry notes and a touch of citrus, moving into a bold finish designed to match the intensity behind its name.

Alongside the strain launches, Jeeter will debut a limited-edition 2026 Game Day Apparel Capsule, designed as a collectible extension of the brand’s annual Super Bowl “Game Day” drop. Built to complement the campaign’s signature locker concepts, the capsule blends fashion, culture, and fandom into a wearable expression of the moment. The collection features three marquee collaborations: Ricky Williams, marking his fifth anniversary collection with a San Diego–inspired design; Calvin Johnson Jr., unveiling his second Jeeter capsule with Detroit-rooted influence following last year’s debut; and the collection debut of Marshawn Lynch, introducing a bold Bay Area / Oakland-inspired aesthetic. Developed in collaboration with New York–based designers with backgrounds at leading fashion and streetwear houses including KidSuper, New Balance, Nike, and Saturdays NYC, the capsule delivers three curated fits per athlete, crafted with premium materials and fully co-branded with each partner’s platform, Highsman, Primitiv, and Dodi, creating a culturally driven, limited-run collection that merges legacy, style, and sport ahead of Big Game Weekend.

Marshawn Lynch’s debut marks a new era for Jeeter’s Game Day drop - bringing unmatched cultural momentum, authenticity, and relevance to the drop. With his former team heading to the Big Game and his influence dominating sports and culture, Lynch represents the next generation of the collaboration. “I only do partnerships that feel real,” said Lynch. “This drop is loud in the right way. The mini locker is hard, the whole presentation is hard, and it is built for people who really want something limited they can keep.”

To celebrate Big Game Weekend and the official release, Jeeter and its partners will bring the campaign to life through a series of select in-person appearances and retail activations - creating direct, real-world connections between fans, consumers, and the collaboration. The launch will be supported by curated in-store takeovers and talent signings featuring Ricky Williams, Calvin Johnson Jr., and Marshawn Lynch, with full details announced in coordination with participating retail partners. Each activation will transform the retail environment with custom visual buildouts, branded backdrops, and a high-energy, game-day atmosphere designed as a true in-store celebration.

Confirmed retail activations include:

Tuesday, February 3 | 4:20 PM (Pre-sale only)

NUG San Leandro – San Leandro, CA (south of Oakland)
Marshawn Lynch In-Store Takeover + Signing
Exclusive to pre-sale and locker purchase participants, featuring custom visual buildouts, branded signing backdrop, and high-energy in-store celebration.

Thursday, February 5 | 4:20 PM (Pre-sale only)

Primitiv – Niles, MI
Calvin Johnson Jr. In-Store Takeover + Signing
Exclusive to pre-sale and locker purchase participants, featuring custom visual buildouts, branded signing backdrop, and high-energy in-store celebration.

Friday, February 6 | 4:20 PM

Purple Lotus – San Jose, CA
Ricky Williams & Calvin Johnson Jr. In-Store Signing + Retail Takeover
Fully branded backdrop, immersive visual buildout, and game-day retail experience.

“The best part of this is meeting the people who support it,” said Williams. “When you can connect the story, the product, and the community in person, that is when it becomes more than a drop.”

The Jeeter Game Day Limited Drop will launch in select dispensaries across California, Arizona, Michigan, Massachusetts, and New York on Friday, February 6 at 4:20 PM, ahead of Big Game Weekend. Retail availability varies by state. Additional information and release updates will be available at jeeter.com and on Instagram at @jeeter.