SNAX-Sational Brands’ Launch “The Popcorn Challenge” Initiative and Host Epic Launch Party at Hotel Ziggy in Los Angeles
Recently Cookie Pop and Candy Pop hosted the official launch party for The Popcorn Challenge #Snackgiving initiative to benefit the Ryan Seacrest Foundation at Hotel Ziggy in Los Angeles, raising funds for the Seacrest Studios Children's Hospital network nationwide. Featured DJ sets by Riverdale star Hart Denton, Caroline D'Amore and Ryan Kenney with brand partner Who Has it?.
Hart Denton takes on #thepopcornchallenge Photo Credit: Shutterstock
Cookie Pop and Candy Pop by SNAX-Sational Brands Group is excited to celebrate their annual ‘SnackGiving’ initiative for 2022 with their first ever ‘The Popcorn Challenge’ to help raise brand awareness in support of official charity partner, the Ryan Seacrest Foundation, and their work with Children's Hospitals nationwide. The Popcorn challenge, featuring Cookie Pop and Candy Pop, officially kicked off on November 15th, ahead of Giving Tuesday, the annual day of Giving, and continues all holiday season.
Influencer and talent guests in attendance included Ashlee Keating, Anastasia Nova, Bobby Kennedy III, Carson Leuders, Caroline D'Amore, Chloe Adona, Courtney Revolution, Bleach, Bryan Robinson, David Lee, Ryan Kenney, Dorien Wilson, Elissa Kapneck, Elysee Sanville, Fabian Arnold, Hart Denton, Jarry Lee, Jackson Dollinger, Joel Michaely, Julian Lerner, Katja Glieson, Lindsey Shaw, Loreen Hwang, Mckenki Brooke, Reif Harrison, among many others as well as Snax-Sational Brand CMO and resident snack expert, Adam Cohen.The challenge kicked off with Lance Bass on social media on November 15th and will continue until December 15th.
Guests at the fete snacked on Cookie Pop and Candy Pop popcorn in all of their popular flavors including OREO®, TWIX®, CHIPS AHOY!®, Butterfinger®, Sour Patch Kids®, Nutter Butter®, Snickers® and M&Ms Minis® to participate in the Inaugural Popcorn Challenge, along with Special Edition Holiday Popcorn Flavors Cookie Pop Iced Gingerbread and Candy Pop Peppermint Hot Chocolate
Photo Credit: Shutterstock
Attendees also enjoyed specialty cocktails highlighted by Sour Patch Kids and OREO crumble garnishes, and beverages including Star Beer, PassionTree Hard Seltzer, Gancia Sparkling Rose, Caliwater cactus water, NUE vodka and El Cristiano Silver Tequila. Hotel Ziggy served up delicious appetizers such as Mac N Cheese Balls, Fried Chicken Sliders, Beef Sliders, french fries and brick oven pizzas.
Multiple stations and activations welcomed guests, encouraging them to participate in The Popcorn Challenge, from Ziggy's Backbeat music lounge, Ziggy's living room, 4th floor recreation lounge, patio and pool area. Oversized popcorn floats and human-filled popcorn balls filled the pool, while 360 booths, popcorn walls, and create your own content stations were at every turn. Who Has It? was on hand to give guests their custom VIP popcorn boxes featuring the Cookie Pop and Candy Pop holiday flavors.
The Challenge: From November 15th to December 15th, specifically, the brand is challenging participants to try and catch as much popcorn in their mouth as possible in 10 seconds. To win, the contestant must post a video attempting the challenge for a chance to win a free case of Candy Pop and Cookie Pop popcorn. The grand winner will receive $1,000 and be chosen at random, and 20 other recipients will win a year of popcorn delivery of their flavor choice from the extensive portfolio of popular brands, plus a Who Has It Holiday VIP Gift Box. The brand will be picking these 20 lucky winners attempting the tasty task with bonus points to those challenging their friends to take on the feat, for the case delivery! Even unsuccessful attempts will qualify! SNAX-Sational has also partnered with Who Has It? Unboxing company, as their official The Popcorn Challenge partner. Bobby Kennedy III will once again be producing the video content for this holiday initiative.
Hart Denton and Elysee Sanville. Photo Credit: Shutterstock
Challenge Link :Cookie Pop Candy Pop IG Reels Launch Link
Popcorn Challenge Directions To Enter:
Post a video (stories, reels or static) attempting ‘The Popcorn Challenge’ and tag @cookiepop_candypop and @ryanfoundation between Nov. 15th - Dec. 15th.
(Invite @cookiepop_candypop to be a collaborator if on IG)
Include hashtags: #snackgiving #snacktogive #popcornchallenge #cookiecandypop #ryanfoundation #givingtuesday
Make sure to use the music "Popcorn Challenge!"
SONG: Custom Song created by Bobby Kennedy III for the challenge is available on Apple Music, IG and TikTok, called "Popcorn Challenge," and users can share it as they go.
The two special seasonal flavors are inspired by signature holiday treats and desserts - Frosting, Gingerbread Cookies, Peppermint Candies and Hot Chocolate. The indulgent combinations of Iced Gingerbread and Peppermint Hot Chocolate, combined with Cookie Pop and Candy Pop’s delicious non-GMO popcorn, makes for the perfect holiday season snack offering to family and friends. AND, it remains guilt-free at only 150 calories per serving.
