As far as the new venture, it's the brain child of TAO Group, along with real estate developers Richard Heyman and Grant King of Relevant Group, and Dream Hotel Group. The exclusive invite-only block party was located in the heart of Hollywood, the 150,000-square foot project will occupied nearly a full city block on Selma Avenue and N. Cahuenga Boulevard adjacent to the Dream Hollywood Hotel.
DJ sets and performances by NAS, Busta Rhymes and Anderson Paak while Ross One, DJ Cassidy, Chantel Jeffries, Chris Masterson, and Devin Lucien were on deck and the celeb list was pretty impressive as well. Guests in attendance were: Alesso, Anderson Paak, Anthony Anderson, Ashlee Simpson, Bryan Greenberg, Kaskade, Cindy Crawford, Craig Robinson, David Guetta, Derek Hough, DJ Khaled, Evan Ross, Everett Williams, Florido, G-Eazy, Katie Holmes, Lady Victoria Hervey, NAS, Nick Young, Nicole Scherzinger, Odell Beckham Jr., Orlando Bloom, Owen Wilson, Scott Disick, Scott Lipps, Sebastian Maniscalco, Serayah, Shanina Shaik, Shaun Ross, Toby Maguire, Tyga, Wilmer Valderrama, Zoe Saldana, Chef Chris Santos + Ralph Scamardella, Ben Watts and Busta Rhymes, and more.
Cindy Crawford was in attendance to remind everyone that she is still flawless! Ashlee Simpson and Evan Ross enjoyed a kid free date night! The inseparable couple weren’t afraid to show their affection for one another as Evan was spotted giving her a sweet kiss on the cheek. Eiza Gonzalez was seen rocking a Diesel jacket and Vice Camuto clutch while Adelaide Kane was spotted in a Rachel Zoe dress, Alice + Olivia clutch and Vince Camuto shoes.The evening dawned many layers! From cocktails to sweets to slices of pizza at Luchini. Celebs took over the block party in true fashion!
Guests also enjoyed Tuna Poke Wonton Tacos, Petit Imperial Wagyu Sliders and Grilled Cheese, Smoked Bacon & Tomato Soup Dumplings while imbibing Tao-Tinis and Emerald Gimlets specialty cocktails.
Don't worry, you wont have FOMO for too long! Avenue will officially open its doors on Tuesday, March 21. TAO Asian Bistro, Beauty & Essex and Luchini Pizzeria & Bar will open to the public in early April. Dream Hollywood Hotel will open separately and later this spring with a new dining and nightlife concept from TAO Group called The Highlight Room, a rooftop lounge, pool and grill atop of the hotel.
TAO has always been on everyone's radar as a hotspot for it's hot décor and even hotter attendees. From Vegas to it's popup at Sundance anyone who is anyone wants to end up at TAO.