Apr 20

Apr 20 Coachella 2024 Weekend 1 Party Recap

Weekend one of Coachella was one for the books! While many headed to the actual three-day festival which had huge names like No Doubt, Sublime, and more on the bill. However, the real hot ticket was the actual parties. Once again influencers, celebrities, and insiders took over Indio for the weekend at invite-only gatherings that proved you don’t need a ticket to the festival for a good time!

Celsius Cosmic Desert:

To celebrate their latest innovations, the Space Vibe Trilogy, CELSIUS Energy once again threw an out-of-this-world party in Coachella, CA, aptly named ‘Cosmic Desert’. A-list celebrities flocked to be among the first to experience the 3 delicious new flavors, Astro Vibe (Sparkling Blue Razz), Cosmic Vibe (Sparkling Fruit Punch), and Galaxy Vibe (Sparkling Strawberry Watermelon).

The night wasn't just about taste buds, though. Guests enjoyed a variety of onsite activations and offerings, and headlining performances by global superstar T-Pain, the enigmatic group Two Friends, and DJ Xandra.

Gallery Desert House:

PATRÓN EL ALTO has teamed up with Gallery Desert House by Gallery Media Group to provide festival goers with the ultimate desert oasis filled with non-stop entertainment, art, music, and signature serves featuring the incredibly smooth, PATRÓN EL ALTO. For four days, guests will be able to enjoy sets from renowned-DJs, purchase hats from the high-end, Western wear brand, KEMO SABE, and more.

During the day, Tom Schwartz (Vanderpump Rules), Nick Viall (The Bachelor), Natalie Joy (podcast host), Austin Millz (DJ), Daniela Legarda (content creator), Kerri Colby (RuPaul’s Drag Race), and Algee Smith (Euphoria), celebrated poolside at the ultimate desert oasis presented by PATRÓN EL ALTO tequila filled with non-stop music by DJ, Chantel Jeffries and DJ Millie, signature PATRÓN cocktails in partnership with Kemo Sabe, which hosted a pop-up offering guests the opportunity to purchase their high-end, western wear.

Zoeasis:

On Saturday, BDG–publisher of The Zoe Report–hosted ZOEasis at a private estate where guests including Saweetie, Ashlee Simpson Ross, Evan Ross, and more were treated to a sun-filled day of music, style, experiences, and more. Guests sipped on cold beverages and nibbled on delectable bites under the desert blue sky as DJ Miss Maddi Jean (Maddi Waterhouse) played a special set. ZOEasis captured the essence of a retreat celebrating changed perspectives, embracing individuality, and forging new ways to wellness. ZOEasis is presented in partnership with Lumify and Smirnoff ICE.

Desert Nights by TAO Hospitality Group:

Evan Ross and Ashlee Simpson celebrates with PATRÓN EL ALTO tequila at the exclusive, invite-only Desert Nights by TAO Group Hospitality.Photo Credit: Angel Montalvo

After hours, Evan Ross (actor), Ashlee Simpson (singer), Becky G (singer), Tom Schwartz (Vanderpump Rules), Algee Smith (Euphoria), Nick Viall (The Bachelor), Natalie Joy (podcast host), Chantel Jeffries (DJ), Austin Millz (DJ), and Daniela Legarda (content creator), stopped by the exclusive, invite-only Desert Nights by TAO Hospitality Group where they popped bottles of PATRÓN EL ALTO at the #PATRONDesert takeover, and enjoyed sets by Skepta and The Martinez Brothers.

Neon Carnival:

Neon Carnival returned to the desert for the 13th consecutive year. Taking place at Desert International Horse Park in Thermal, CA, guests sipped on Patron El Alto, champagne by French Bee, sparkling water by La Croix, and hydration packs by Liquid I.V.

For the first time ever, PATRÓN EL ALTO took over the legendary NEON Carnival where Taylor Swift (Singer), Busta Rhymes (Rapper), Evan Ross (Actor), Amber Rose (Model), Jon Batiste (Singer), Victoria Justice (Actress), 6LACK (Rapper), Nick Viall (The Bachelor), Natalie Joy (podcast host), Tom Schwartz (Vanderpump Rules), Jonathan Cheban (TV personality), Rickey Thompson (Model and Content Creator), Harry Jowsey (Content creator), The Potash Twins (Musicians), and Liberty Poole (Love Island UK) danced the night away under the neon lights. Anderson .Paak (aka DJ Pee.Wee) gave a shout out to PATRÓN EL ALTO, raising a toast with all NEON Carnival guests and VIPs. Guests were even surprised by a performance by Busta Rhymes.

Palm Springs, and its surrounding areas, during Coachella are known for the vibrant music scene, parties, and entertainment. However, it's crucial to get a good night's sleep to recharge for the next day's activities. Hotel California provided us with an ideal weekend getaway and a home away from home. Located in close proximity to downtown Palm Springs, this charming hotel offers modern amenities in an adults-only environment. You can savor daily drinks, take a refreshing dip in the pool, and even rent bikes for free, all while enjoying the breathtaking mountain views. What better way to relax and recover for the next event?