Inside Sports Illustrated Swim's WAGs Issue Party: Brittany & Patrick Mahomes, Claire & George Kittle & More
On the Thursday before the Super Bowl in San Fran, Sports Illustrated Swimsuit celebrated the launch of its WAGS issue with an exclusive event at Authentic House, produced by Authentic Live.
The night brought together the women at the center of this cultural shift, plus a true “who’s who” of athletes, partners, and past SI Swim talent.
Notable attendees included Patrick & Brittany Mahomes, Ilona Maher, Haley Cavinder, Katie Austin, Camille Kostek, Ellie Thumann, George & Claire Kittle, and Jake Ferguson, among others.
Sports Illustrated Swimsuit is changing the game with its February Digital Issue, unveiling six individual covers that spotlight a bold new era of WAGs, women who are reshaping what the term means today.
Featuring Ronika Love, Brittany Mahomes, Christen Goff, Claire Kittle, Haley Cavinder, and Normani, the groundbreaking covers celebrate women who transcend the outdated “wives and girlfriends” label. These are entrepreneurs, athletes, creatives, activists, tastemakers and powerhouses shaping culture far beyond the sidelines.
Once a title rooted in proximity, “WAG” has evolved into a symbol of influence, independence, and impact. This new generation is building brands, leading philanthropic initiatives, dominating business and entertainment, and reshaping the intersection of sports, fashion, and culture. From chart-topping music to trailblazing leadership across industries, these women are rewriting the narrative and refusing to be defined by anyone else’s legacy.
Shot on Captiva Island in the Fort Myers, Florida area at the iconic South Seas, the SI Swimsuit February Digital covers capture this cultural shift, marking a defining moment for how women connected to sports are seen, celebrated, and remembered.
The Sports Illustrated Swimsuit February digital covers were shot on Captiva Island in the Fort Myers, Florida area at South Seas. Photo Credit: Katherine Goguen/Sports Illustrated
