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Welcome to Identify LA! Here at Identify LA, we document all aspects of Lifestyle & Entertainment while highlighting our favorite travel destinations, foodie experiences, and the hottest music! Drop us a line anytime!

Jay Ellis, Idris Elba, Hilary Swank, Armie Hammer Attend the Music Lodge at Sundance Hosted by Influencer Marketing Program, IconicReach

Jay Ellis, Idris Elba, Hilary Swank, Armie Hammer Attend the Music Lodge at Sundance Hosted by Influencer Marketing Program, IconicReach

 Idris Elba and Jason Isaacs pose for a quick photo at the Music Lodge hosted by influencer marketing program, IconicReach during the Sundance Film Festival on January 21. (Photo Credit: Miles Mortensen | AP Images for IconicReach)

Idris Elba and Jason Isaacs pose for a quick photo at the Music Lodge hosted by influencer marketing program, IconicReach during the Sundance Film Festival on January 21. (Photo Credit: Miles Mortensen | AP Images for IconicReach)

Sundance attendees took to The Music Lodge to take a cozy break from the winter temps during the annual Sundance Film Festival stock up on Spyder gear while enjoying snacks from My Mo Mochi Ice Cream. Held at 738 Main, the event provided a delicious hot cocoa bar as guests learned about reputable brands as well as the new influencer marketing platform, IconicReach.

IconicReach allows brands to access to a curated selection of premium, high engagement influencers as well as facilitate an incremental stream of advertiser demand for selected influencers.

 Idris Elba and Jason Isaacs pose for a quick photo at the Music Lodge hosted by influencer marketing program, IconicReach during the Sundance Film Festival on January 21. (Photo Credit: Miles Mortensen | AP Images for IconicReach)

Idris Elba and Jason Isaacs pose for a quick photo at the Music Lodge hosted by influencer marketing program, IconicReach during the Sundance Film Festival on January 21. (Photo Credit: Miles Mortensen | AP Images for IconicReach)

"The platform allows brands to upload their creatives and send out to any influencer they like that is within the platform," states Matt Kowalewski Influencer Relations at IconicReach. "On the influencer side they can accept of decline.  If accepted they are paid directly from the brand. It''s a win win for everyone."

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Guests were able to change the way they travel without upgrading travel costs with JetSuite X. With JetSuite X you'll have the experience if a semi-private jet complete with complimentary cocktails, power outlets at every seat and more.

DoTerra displayed it's luxurious, much needed essential oils and latest products. From peppermint, lavender, and lemon to toothpaste, spray, and on the go items, DoTerra was a nice surprise.

 Usher and Dexter Darden promoting their Sundance film, “Burden” at the Music Lodge hosted by influencer marketing program, IconicReach during the Sundance Film Festival on Friday, January 20. (Photo Credit: Miles Mortensen | AP Images for IconicReach)

Usher and Dexter Darden promoting their Sundance film, “Burden” at the Music Lodge hosted by influencer marketing program, IconicReach during the Sundance Film Festival on Friday, January 20. (Photo Credit: Miles Mortensen | AP Images for IconicReach)

Armie Hammer, Priyanka Chopra, Idris Elba, Hilary Swank, Ben Foster, Joan Jett, Jim Parsons, Michael Shannon, Jason Segal, Terry Crews, Meagan Good, Jay Ellis, Nick Offerman, Rodrigo Santoro, Trai Byers, Dan Reynolds, Amy Hargreaves, Taissa Farmiga, Jason Isaacs, and many more attended the festivities.

 Maggie Gyllenhaal arrives at the Music Lodge hosted by influencer marketing program, IconicReach during the Sundance Film Festival on Friday, January 19. (Photo Credit: Miles Mortensen | AP Images for IconicReach)

Maggie Gyllenhaal arrives at the Music Lodge hosted by influencer marketing program, IconicReach during the Sundance Film Festival on Friday, January 19. (Photo Credit: Miles Mortensen | AP Images for IconicReach)

The Music Lodge It’s 14th year on Main St., and its 11th year with Associated Press, the Music Lodge served as the premier location for film casts and celebrities to gather for photos and interviews and media and brands to be showcased during the three-day hospitality suite.

White Rabbit Sundance Film Festival Debut - Vivian Bang Gives Permission Not To Be Silent

White Rabbit Sundance Film Festival Debut - Vivian Bang Gives Permission Not To Be Silent

ChefDance - Merging Culinary Excellence with Empowerment at The Sundance Film Festival

ChefDance - Merging Culinary Excellence with Empowerment at The Sundance Film Festival