The Inaugural 11th Hour Lodge at Sundance 2026: The Last Dance in Park City
As the Sundance Film Festival marks its final year in Park City, 11th Hour Productions in partnership with Ferrara Media will debut the first-ever 11th Hour Lodge, an invite-only, four-day immersive experience taking place January 23–26, 2026. Positioned as a defining cultural moment in Sundance’s closing chapter in Utah, the Lodge honors the legacy of independent film while helping shape what comes next.
Located neighboring the iconic Egyptian Theatre on Main Street, the 11th Hour Lodge will serve as a central creative hub for filmmakers, industry leaders, tastemakers, and storytellers. More than a hospitality suite or brand showcase, the Lodge is purpose-built to provide filmmakers with tangible tools, access, and education to support long-term career growth.
Dubbed “The Last Dance in Sundance,” the experience will welcome a highly curated guest list of VIPs, influencers, celebrities, producers, directors, and media for four days of immersive programming rooted in wellness, community, and creative exchange.
The Lodge’s interiors will be designed by Utah-based home brand Minky Couture, blending its signature snuggly-meets-luxury aesthetic with cozy couture elements. To further elevate the multisensory experience, Pura will curate a custom scent experience throughout the Lodge, with fragrances shifting by program block to create an immersive storytelling environment.
Each day will begin with Wellness AM programming powered by Pvolve, the restorative fitness method endorsed by Jennifer Aniston, followed by the signature 11th Hour Coffee Hour. Guests will enjoy artisan coffee and fresh Pop-Up Bagels from founder Adam Goldberg, alongside custom cowboy hat design moments by Gigi Pip, offering a playful, quintessential Park City touch. Beauty brand Dime Beauty
will officially kick off the Lodge on January 23 with an exclusive Influencer, VIP, and Media Brunch unveiling its latest product innovation. The brand will continue to activate throughout the weekend with daily product demonstrations and thoughtfully curated gifting experiences, joined by wellness favorites including BrüMate and Suja, keeping guests refreshed and fueled throughout the day.
Following Wellness AM programming, Dibs Beauty and Uberliss Haircare will be onsite from January 24–26, elevating the guest experience with makeup and hair touch-ups, interactive product demonstrations, and curated gifting moments. On January 26, the 11th Hour Lodge will host an invite-only private screening of iFIT streaming on Amazon Prime Video’s hit series Trainer Games, building anticipation ahead of the show’s highly anticipated season finale.
Central to the Lodge’s mission is a robust lineup of panels and fireside chats open to both festival attendees and the local community. Programming will focus on timely industry topics including financing independent film, PR and marketing for storytellers, women in film, marginalized voices, transitioning from creator to filmmaker, independent film distribution, and team building. The Independent Film Distribution panel is powered by SHOSTAK. Featured speakers include Oscar-winning producer Julia Kennelly, director and producer Sam Hayes, Noah Sierota of Echosmith, filmmaker and influencer Gray Fagan, and A24 producer and Spirit Award winner Liz Cardenas.
Evening programming will transition into a cinematic social experience with a cocktail hour featuring Heaven Hill Brands signature drinks paired with hot French fries served movie-theater style. On January 25, After 11 programming turns back the clock with a Y2K Après-Ski party, channeling the golden era of Sundance through metallic puffers, Hpnotiq cocktails, frosted tips, glossy lips, and throwback hits that defined the early 2000s. To sweeten the evening, Bazooka Brands will provide nostalgic treats throughout the night.
In partnership with HOLODECK LED, the 11th Hour Lodge will feature an immersive LED step-and-repeat experience powered by HoloTotem technology. For the first time in the U.S., three panels will be combined into a 16:9, production-ready backdrop enabling real-time customization and seamless
logo integration. Used in productions such as The Mandalorian, the technology offers a next-generation content capture environment. Trotter will be providing discreet black car transportation for VIPs, celebrities, and influencers throughout the festival, ensuring seamless movement between Park City’s most in-demand moments.
The 11th Hour Lodge takes place January 23 through January 26, 2026 on Main Street in Park City, Utah and is an invite-only destination during Sundance Film Festival 2026. This is not just the end of an era. It is The Last Dance and it is meant to be remembered.
