Logo.png

 

Welcome to Identify LA! Here at Identify LA, we document all aspects of Lifestyle & Entertainment while highlighting our favorite travel destinations, foodie experiences, and the hottest music! Drop us a line anytime!

Jaime King, Jesse Metcalfe and More Get Primped and Pampered at the Colgate Optic White Beauty Lab

Jaime King, Jesse Metcalfe and More Get Primped and Pampered at the Colgate Optic White Beauty Lab

 Jaime King and Jesse Metcalfe Were All Smiles! Photo Credit: Jerod Harris |Getty Images for Colgate® Optic White® Beauty Lab

Jaime King and Jesse Metcalfe Were All Smiles! Photo Credit: Jerod Harris |Getty Images for Colgate® Optic White® Beauty Lab

This past weekend celebs flocked to Los Angeles in order to celebrate one of the biggest seasons in Hollywood, Awards Season! What better way to prepare than at the Colgate Optic White Beauty Lab at Sunset Plaza?!

 The Scene! Photo Credit: Jerod Harris |Getty Images for Colgate® Optic White® Beauty Lab

The Scene! Photo Credit: Jerod Harris |Getty Images for Colgate® Optic White® Beauty Lab

The gorgeous house overlooked the Hollywood Hills and attendees were in ultimate relaxation as they received complimentary beauty services.  SculpSure provided demos of their FDA-cleared, non-invasive, light-based body contouring treatments that help achieve a natural looking, slimmer appearance. LumaBella provided hair styling to get a refined, red carpet-ready looking using their technologically advanced tools including the Cool Mist Straightener, Pure Performance Styler, Pure Power Dryer and Keratin Dual Touch. Celebs, media, and influencers also achieved visibly whiter smiles, in addition to top stylists and make-up artists showcasing the=is seasons hottest looks.

  Jesse Metcalfe arrived sans fiancé Cara Santana to the Colgate® Optic White® Beauty Lab. The “Chesapeake Shores” actor was spotted catching up with friends while snapping photos of the scenic views of the Los Angeles Hills before making his way over to the Colgate® Optic White® Beauty Lab to learn how to achieve a visibly whiter smile.  Metcalfe sang a rendition of Jan’s “Brush Up” song from “Grease” while witnessing the power behind Colgate® Optic White®.  Photo Credit: Jerod Harris |Getty Images for Colgate® Optic White® Beauty Lab


Jesse Metcalfe arrived sans fiancé Cara Santana to the Colgate® Optic White® Beauty Lab. The “Chesapeake Shores” actor was spotted catching up with friends while snapping photos of the scenic views of the Los Angeles Hills before making his way over to the Colgate® Optic White® Beauty Lab to learn how to achieve a visibly whiter smile.  Metcalfe sang a rendition of Jan’s “Brush Up” song from “Grease” while witnessing the power behind Colgate® Optic White®.  Photo Credit: Jerod Harris |Getty Images for Colgate® Optic White® Beauty Lab


Jaime King was one of the first to arrive at the Colgate® Optic White® Beauty Lab for a day of pampering. The actress arrived in high spirits styled in a pleated yellow skirt and knitted sweater as she made her way through the packed house, stopping at the Colgate® Optic White® Beauty Lab to learn more about the power of Colgate® Optic White®.  The “Hart of Dixie” actress was overheard mentioning how much she loves using the Colgate® Optic White® toothpaste as part of her daily beauty routine.     
 
Jaime King, Jesse Metcalfe, Casper Smart, Sydney Sierota,  Laysla De Oliveira, Lyndon Smith, Victoria Konefal, Mohogany Lox, Montana Tucker, Stephanie Charles, Alessandra Torresani, Courtney Turk, Brett Zimmerman,  Renee Olstead, and many more were in attendance.                                                 

 Photo Credit: Jerod Harris |Getty Images for Colgate® Optic White® Beauty Lab

Photo Credit: Jerod Harris |Getty Images for Colgate® Optic White® Beauty Lab

                                                                                                                                    
Casper Smart arrived to the Colgate® Optic White® Beauty Lab donning in an all denim ensemble. He enjoying a soothing massage from PRIV professionals before making his way downstairs to mingle with guests. He was spotted chatting with friend and fellow dancer, Montana Tucker while snapping photos on her Instagram live story.

Attendees left feeling relaxed and refreshed while donning brighter smiles ready to take on the big evening!

Matthew McConaughey Attends The Third Annual City Gala 2018 - Changing Lives for the Better

Matthew McConaughey Attends The Third Annual City Gala 2018 - Changing Lives for the Better

Essence Women in Hollywood Luncheon - Tiffany Haddish, Lena Waithe, and More Unite Proving There IS Strength in Numbers

Essence Women in Hollywood Luncheon - Tiffany Haddish, Lena Waithe, and More Unite Proving There IS Strength in Numbers