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Colgate Optic White Beauty Bar - Just in Time For The Grammys

  JES attends the Colgate Optic White Beauty Bar Day 1 at Hudson Loft. Photo Credit: Getty Images for BMF Media

JES attends the Colgate Optic White Beauty Bar Day 1 at Hudson Loft. Photo Credit: Getty Images for BMF Media

This year marks the 4th annual Colgate Optic White Beauty Bar which was held in Downtown Los Angeles at the Hudson Loft. Priv professional stylists bring the beauty services to you with a simple click of a button. Guests were able to indulge and relax at the salon popup as Priv offered an array of express services such as: manicures, chair massages, hair styling, and make up by L.A. Colors and more.

  J Sutta attends the Colgate Optic White Beauty Bar Day 1 at Hudson Loft. Photo Credit: Getty Images for BMF Media

J Sutta attends the Colgate Optic White Beauty Bar Day 1 at Hudson Loft. Photo Credit: Getty Images for BMF Media

VIPs left with Colgate Optic White products such as the 360 Toothbrush + Built-In Whitening Pen, which starts working in 1 day to make your teeth 5 shades whiter. Guests also left with Optic White Platinum toothpaste and Quest Bars

Jouvé showcased its instant tightening and restoring serum. By using top-tier ingredients the serum visibly lifts, firms, minimizes and restores your skin to reveal a youthful glow. 

Boxer Wachler educated attendees on the latest with Lasik. By offering many options Boxer Wachler is catered to the needs of each and every client. Guests received 25% off eye exam and lasik for a future visit. 

  Ali Landry attends the Colgate Optic White Beauty Bar Day 1 at Hudson Loft. Photo Credit: Getty Images for BMF Media

Ali Landry attends the Colgate Optic White Beauty Bar Day 1 at Hudson Loft. Photo Credit: Getty Images for BMF Media

Celebrity appearances with AnnaLynne McCord, Ali Landry, Kaitlyn Bristowe, Shawn Booth, Blair Fowler, Audrina Patridge, and Blake Cooper Griffin and more. 

Lipton Sparkling Tea and Essentia alkaline waters were on hand to keep everyone hydrated during our warm winter weather.

  Stassi Schroeder attends the Colgate Optic White Beauty Bar Day 1 at Hudson Loft. Photo Credit: Getty Images for BMF Media

Stassi Schroeder attends the Colgate Optic White Beauty Bar Day 1 at Hudson Loft. Photo Credit: Getty Images for BMF Media

With the 58th Annual Grammy Awards around the corner guests fled to the Colgate White Beauty Bar to relax, rejuvenate, and renew their smiles to ensure they are red carpet ready for the big evening!



OK! Magazine Pre-Grammy Party - The Kickoff to a Weekend Celebrating Music

OK! Magazine Pre-Grammy Party - The Kickoff to a Weekend Celebrating Music

GBK Pre-Grammy Gifting Lounge - Stars Gather at Tom's Urban at L.A. Live Before The Big Day