Oct 1

Oct 1 Patron Makes its Way to ACL with Hacienda Patron and Surprise Performances

PATRÓN Tequila is joining the festival lineup. The world’s number one ultra-premium tequila brand is bringing its boldest activation yet to several of the most iconic music festivals in a new multi-year partnership, and the next stop is Austin City Limits 2025!

At the center of this debut is Hacienda PATRÓN — an immersive, two-story, on-site experience and bar inspired by the brand’s iconic distillery in Jalisco, Mexico, produced by Live Nation’s experiential team. Festivalgoers can sip the signature PATRÓN Headliner Margarita Cocktail while DJs spin vinyl, panoramic views set the vibe, and design details transport fans to the heart of tequila country.

"Partnering with music festivals puts PATRÓN at the heart of unforgettable moments in music— the festivals fans plan for all year, the artists they love, the friends they travel with," said D-J Hageman, VP Brand Marketing, PATRÓN Tequila. "Our impact is part of a 360° strategy that extends the energy of PATRÓN Tequila beyond festival grounds and meets consumers wherever they are. At Dreamville, we served over 27,000 cocktails in two days. That kind of demand says everything.”

Attendees who stop by the Hacienda will be treated to pop-up performances from local DJ’s spinning vinyl and a surprise performance on Sunday, October 5th! PATRÓN Tequila has a long history with the music industry, so ACL is the perfect place for the brand to be. PATRÓN has been name dropped in more than 400 songs, from iconic hip-hop anthems like Missy Elliott's "Is This Our Last Time" to T-Pain's "Bartender” and most recently, DJ duo Two Friends just named PATRÓN in their new song and video.

Folks at home who are watching the performances on social media and streaming platforms can get a little closer to the festival experience with a Headliner Margarita—recipe below.

Ingredients