Philosophy, the wellbeing beauty brand who is always at the forefront of philanthropic matters that strive to empower women through the promotion of mental health and wellbeing, is collaborating with Golden Globe nominee and 2015 People’s Choice Awards winner Ellen Pompeo on a campaign to eliminate stereotypical perceptions of middle age and introduce a much cooler option based on the facts.
The main benefactor is for women to understand that the middle age can be the greatest time of your life. To further push this initiative they invite women to remove the 'anti' in anti-aging and replace it with 'cool'. Philosophy and Ms. Pompeo have teamed up to release The Uplifting Miracle Worker initiative which will inspire both beautiful skin and beautiful days, with contributions toward women’s mental health causes.
Thanks to a recently released 25-year longitudinal study conducted by the University of Alberta has demonstrated that the phenomenon known as the “mid-life crisis” is unfounded and therefore untrue. Their study shows that happiness actually improves consistently over time, so this initiative could not have come at a better time. The video content of Ms. Pompeo will be comedic and stereotypical roles that have historically defined "middle age".
“At Philosophy, we believe that women should act their age in all the right ways, and Ellen’s admirable, effervescent approach to living well and aging positively is a powerful way to lift spirits and spread a message,” says Rachel Shelowitz, Vice President, Global Marketing, Philosophy. “The philosophy of Uplifting Miracle Worker is ‘Happiness is feeling cool, calm and uplifted,’ a sentiment that not only ties perfectly to the CoolAger campaign, but also to Philosophy’s longstanding message that beauty lives within.” Adds Ms. Pompeo, “I am thrilled and proud to be partnering with a company who has two very important goals: to break down negative stereotypes that society has placed on women regarding their age, and raise awareness and funding for women's mental health issues.”
Women everywhere are encouraged to join the conversation by using the #coolagers through social media activity.