Known to host lavish off-the-top events that bridge tastemakers and talent with mass media, the luxury brand Maxim Magazine recently took over TreasureIsland for its party for the 50th Super Bowl.
In partnership with Bootsy Bellows and Karma International the 2016 Maxim Magazine Super BowlParty took place 4 miles from downtown San Francisco in TreasureIsland on a 50,000 square footwaterfront property. Whether you were going for the Panthers or the Broncos guests arrived ready to have one heck of a night.
One of the highlights ofthe evening were the many interactive activities on site such as a taste of the Dodge Thrill Experience, which provided guests with an opportunity to feel the rapid acceleration of Dodge Vipers, Charger SRT and Challenger SRT. Hellcat vehicles as a professional driver took guests on a spin around the waterfront driving course.
Triumph, a premium lifestyle motorcycle brand based in the UK, had several of their newest Bonneville family of motorcycles on display with an interactive photo activation for its attendees.
The 2016 Maxim Party, sponsored by Jet Smarter, had a pavilion that included a custom designed premium ultra lounge and feature concert sound, theatrical lighting & effects, full LED video walls. Upon enteringthe main room guests viewed the gorgeousmodels who were dressed by Micheal Costello.
Will Day powered by Isplack had a live painting activation, which had proceeds to benefit the Boys and Girls Club of America. Guests were invited to interact and "leave their mark" by adding to the abstract painting. Guests can view the painting at the McLoughlin Gallery in San Francisco. (interested buyers should contact Joan McLoughlin with MGART.com).
On the dance floor sets by William Lifestyle & Devin Lucien x Balthazar Getty got the crowd hyped before Lil Wayne took the stage. Always known to be a performer, Lil Wayne played his classic hits that are simply unforgettable. Closing out the event was A$AP Rocky who, of course, kept the hype going. With bangers such as "Fu*kin Problems" and more, it's difficult not to fall in love with A$AP and his unparalleled lyrics.
Many celebs were in attendance, such as: Justin Bieber, Hailey Baldwin, Ludacris, Jennie Garth, Sherri Shepard, Chuy Bravo, GG Golnesa, Scott Porter, Terrence J, Tahj Mowery, Alyssa Millano, and more.
For those who weren't able to attend the party - were able to tune in to a live broadcast of behind the scenes action by Torio TV.
It was the hottest event of the weekend filled with magical moments and nothing less than picturesque views. Maxim Magazine and Karma International know how to throw a stellar party and they somehow manage to continue to surprise attendees each and every event.