Swizz Beats Spits Pure Poison and Causes an Uproar at the Bacardi Rum Room in Hollywood
In true fashion Swizz called upon some heavy-hitters such as: Nas, 2 Chainz, Kendrick Lamar, Young Thug, Pusha T, to join him on the success!
"It was cool to take what people would call smash hits, international hits, the radio hits, the girl songs—anything that fell in a category I took off the album to maintain consistency," Swizz told XXL of Poison earlier this year. "Every song has a purpose, every artist is performing to their maximum potential or even better. That's how I narrowed down the body of work... I want to start from the ground floor and maintain my integrity and just add something to the culture."
The BACARDI Rum Room is a traveling event series to showcase the brand’s three new premium rums within three unique rooms and will include a performance from legendary hip hop producer Swizz Beatz, craft cocktails and exclusive tastings.
The Rum Room also showcased artwork from local Southern California photographers curated by the Dean Collection, in collaboration with Swizz Beatz.
Guests prepped for the evening by sampling Bacardi's new premium portfolio! BACARDÍ launched two new rums earlier this year: BACARDÍ Añejo Cuatro, which delivers an elevated cocktail experience as it is barrel-aged for a minimum of four years, Additional items such as BACARDÍ Gran Reserva Diez, which joined the existing BACARDÍ Reserva Limitada, and BACARDÍ Reserva Ocho were on site for sampling as well!
Once midnight struck, Swizz Beats hit the stage to play some of his classic singles as well as new items off of Poison. By audience demand, Pusha T gave an impromptu performance as well. With added support from other artists such as Teyana Taylor, it's no surprise that this event was LIT!