Stagecoach 2025 Events Recap:
This year, Stagecoach isn’t just the final weekend of the desert festival season. What was once known as “the country weekend” is now at the forefront of culture, style, stepping up with an after-hours scene that mirrors Coachella’s most iconic weekends. Cowboy boots, cowboy hats, and denim were all over the timeline — frolicking from some of the biggest events during Stagecoach weekend! While the fun may be over, we’re still reeling from some of the best events in the desert that occurred over the weekend! Take a look at the below highlights!
Thursday, April 24th:
Cowgirl Cookout with Nikki Lane:
PATRÓN EL ALTO continued its #PATRONDesert takeover at Stagecoach, with PATRÓN EL ALTO returning to the iconic country music festival and kicking off the weekend with a private Cowgirl Cookout hosted by American singer-songwriter Nikki Lane. Held at the Gallery Desert House, Nikki Lane brought together her closest friends – including Shaboozey, Dasha, Kelsey Anderson, Dom Gabriel – for an intimate celebration to mark the start of Stagecoach weekend.
Throughout the event, attendees enjoyed the incredibly smooth taste of PATRÓN EL ALTO and the new PATRÓN EL ALTO Minis.
Friday, April 25th:
Nylon’s Desert Disco:
Recently rising country star Tucker Wetmore surprised guests with a three-song set at NYLON’s debut of NYLON Desert Disco, presented by Coach — the brand’s first ever boot stomping, trailblazing, electrified event during Stagecoach weekend. The exclusive celebration, held at Maraza in Thermal, CA, featured a VIP guest list and high-powered DJ sets by Xandra, Mojave Grey, Kozlow, and MC4D.
As the exclusive fashion sponsor of NYLON Desert Disco, Coach treated partygoers to a dynamic desert experience, complete with a mechanical bull ride, a bag charm giveaway, and a rodeo-themed photo stable. Attendees also enjoyed glam touch ups and an IG-worthy mirrored photo room by e.l.f. Cosmetics as well as festival-ready manicures by Sally Hansen.
“Stepping back into the desert this year with NYLON Desert Disco, and all its surprises, was nothing short of unforgettable,” said Lauren McCarthy, Editor-in-Chief of NYLON. “Tapping into Gen Z’s current obsession with all things country — while staying true to NYLON’s bold, signature style — allowed us to create something that felt both of-the-moment and totally our own. The night was a celebration of what’s new, what’s next, and NYLON’s place right in the middle of it all.”
Gallery Desert House:
On Friday, April 25, Dom Gabriel and Kelsey Anderson hung out at the Gallery Desert House with PATRÓN EL ALTO to kick off their Stagecoach weekend. Later, PATRÓN EL ALTO Minis took over backstage at Stagecoach! Ahead of Tucker Wetmore’s debut performance, he shared a toast with fellow country star Dasha. Nikki Lane also shared a celebratory toast with her team and the new PATRÓN EL ALTO Minis before hitting the stage.
As evening fell, American DJ and producer Diplo joined PATRÓN EL ALTO at the inaugural Zenyara Rodeo Nights by Dorsia during Stagecoach, spinning popular tracks alongside special performances from Sierra Farrell, VAVO, and Too $hort. During his electrifying set, Diplo was spotted rocking the hottest accessory in the desert – the new PATRÓN EL ALTO Mini – taking festival season to new heights with the portable, sleek 50ml bottle.
Saturday, April 26th:
Country Bandit:
Country Bandit, presented by Bulleit Whiskey, made its high-energy debut on Saturday, April 26, transforming 21 Arrows Ranch, a private 20-acre ranch oasis just minutes from the Stagecoach festival grounds, into an exclusive desert playground for the country culture elite. The invite-only experience welcomed celebrities, influencers, and tastemakers alike for an unforgettable day of immersive Wild West magic, modern flair, and raw frontier spirit. Guests were treated to spontaneous surprises, showstopping Instagram moments, and a dynamic blend of music, interactive art, and curated western fashion under the open desert skies.
Bulleit Whiskey led the charge with bold, smoky bourbon cocktails, setting the tone for a lineup of elevated pours that included vibrant margaritas and palomas by 21 Seeds Tequila, sparkling mead from LIXIR of The Gods, and refreshing, gluten-reduced Mexican lagers by Beer Girl—a brand redefining beer culture with a crisp brew designed to resonate with women and anyone seeking easy-drinking sophistication. Coca-Cola added a nostalgic twist with its VIP lounge, serving orange cream Coca-Cola floats in a stylish branded setting complete with a 360-degree photo booth, premium swag, and curated gifting. Fever-Tree put a spin on classic espresso martinis, Chinola Fruit Liqueur served up bold passion fruit snow cones, Simply Pop offered gut-friendly, zero-sugar sodas, and SmartWater and Vitaminwater stations kept hydration effortless throughout the experience.
Beauty and style were top of mind as well, with The Kacey Welch Method offering luxe hair styling to keep guests festival-ready, and Tangle Teezer allowing guests to personalize their travel-sized detanglers with on-site bedazzling. Cowboy Tears elevated the experience with exclusive hat gifting, helping guests complete their frontier-inspired glow-up, while Dang Brothers Pizza fired up artisan pies straight from a custom-built truck, fusing flavor with flair.
The immersive experience, elevated refreshments to fashion-forward glam, Country Bandit wasn’t just an event—it was a full-sensory escape into the wild, where the desert became the ultimate backdrop for connection, creativity, and celebration.
Sunday, April 27th:
Swimsuits & Cowboy Boots:
On Sunday, The Gallery Desert House transformed into the ultimate desert retreat, presented by PATRÓN EL ALTO. Swimsuits and Cowboy Boots, a pool party celebration hosted by country music singer and songwriter Nikki Lane and beloved country bar Desert 5 Spot provided a vibrant daytime experience, complete with specialty PATRÓN EL ALTO cocktails and a surprise performance from Dasha who sang her viral hit “Austin.” Guests also elevated their festival style with Kemo Sabe’s Western-chic accessories, available onsite at the event, perfectly blending luxury and the spirit of the desert.
That night, as the Stagecoach weekend drew to a close, PATRÓN EL ALTO continued its presence at ZENYARA’s Rodeo Nights at the Gallery Desert House. Guests toasted to the final night with the exceptionally smooth taste of PATRÓN EL ALTO, including the on-the-go PATRÓN EL ALTO minis, while enjoying the lively atmosphere of the closing party with performances from Midland and Sofie Tukker.
