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Welcome to Identify LA! Here at Identify LA, we document all aspects of Lifestyle & Entertainment while highlighting our favorite travel destinations, foodie experiences, and the hottest music! Drop us a line anytime!

Ringing in the New Year in Style

Whether you like to admit it or not, the stress with planning the 'perfect' new years eve celebration is real. From the outfit, to the place, to the drinks, to the squad - it can al be a bit much. After all, you are only ringing in a new year, day one of 365, so plan accordingly! We've wrapped up a few celebrations of New Year's Eve - DONE RIGHT!

  Photo Credit:  Mark La Shark

Photo Credit:  Mark La Shark

Sean “Diddy” Combs christened 2017 with an surprise appearance at Tao Las Vegas.  Combs joined fellow rat pack members DJ Khaled and French Montana for the much anticipated countdown moment.  The trio toasted to the new year with the CÎROC 75, the official drink of New Year’s Eve, reminding fans to always follow their dreams.  Other celebrities that joined the CÎROC The New Year celebration included E! Personality Terrance J and girlfriend Model Jasmine Sanders, Singer Nicole Scherzinger, Singer Kelly Roland, star of Empire Bre-Z and more.

CÎROC The New Year After Party

  Photo Credit:  Thaddaeus McAdams

Photo Credit:  Thaddaeus McAdams

To continue the celebration Sean “Diddy” Combs and his crew hosted an uber exclusive after hours event inside Lavo Casino Club at The Palazzo.  Guests toasted to the new year with CÎROC Vodka and DeLeon Tequila while enjoying the sounds of DJ Cassidy.  Notables in attendance included: Combs, Cassie, French Montana, Diplo, Jermaine Dupri, Terrance J, Kevin Durant, Belly, T pain, Machine Gun Kelly and Mr. Brainwash to name a few.

Miami’s Annual All-White-and-Gold-Themed Extravagant Party.

 Happy New Years! Courtesy Photo

Happy New Years! Courtesy Photo

Arriving in a YachtLife boat Mary J. Blige rang in the New Year with family and friends, including with P Diddy's mom Janice Combs, and seemed not affected by her ongoing divorce battle! The 'No More Drama' singer was enjoying life as she was sipping on glasses of Perrier-Jouët and mingling happily with guests, the iconic songstress mentioned she was happy to be in tropical Miami and looking forward to her island performance alongside Usher at the 2017 Soul Beach Music Festival in Aruba.

Annual Rose Bowl Parade:

 "Do More With Your 24." Photo Credit: 24 Hour Fitness

"Do More With Your 24." Photo Credit: 24 Hour Fitness

For a lot of people getting in shape is one of the top resolutions. Tying into one of the yearly traditions was 24 Hour Fitness, who just so happened to take part in the Annual Rose Parade!

24 Hour Fitness, in partnership with the Tournament of Roses, debuted its first ever float in the annual Tournament of Roses Rose Parade in Pasadena, CA, Monday, January 2, 2017. The 55-foot long “Do More with Your 24” TM float represented the endless ways 24 Hour Fitness helps people succeed at living their best lives each day, and featured towering athletic figures as well as live team members performing an upbeat coordinated fitness routine as the float travels the parade route.

“Our ‘Do More with Your 24’ float celebrates 24 Hour Fitness’ dedication to helping members succeed each day – from small to large goals met inside our clubs and to the life they lead outside the club,” said Lashaun Dale, Vice President, Content & Programming, 24 Hour Fitness.

An internationally-recognized New Year’s celebration more than a century old, the annual Rose Parade requires some 80,000 hours of manpower each year, supplied by 935 members of the non-profit Tournament of Roses Association. 2017 marks the 128th anniversary of the Rose Parade as part of the Tournament of Roses. The 'Do More with Your 24' float took home the Crown City Innovation Award at the Parade.

Happy New Years everyone - wishing you all have a successful and prosperous year!

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