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Welcome to Identify LA! Here at Identify LA, we document all aspects of Lifestyle & Entertainment while highlighting our favorite travel destinations, foodie experiences, and the hottest music! Drop us a line anytime!

Randy Jackson, Jessica Hall and More Attend the GBK Pre-AMA Gifting Suite

 Vanderpump Rules Star Made Herself Right at Home! Photo Courtesy of GBK

Vanderpump Rules Star Made Herself Right at Home! Photo Courtesy of GBK

This past weekend all eyes in entertainment were focused on the American Music Awards held in Los Angeles, California. 

From Selena Gomez making her debit after a year-long hiatus with her hit single, Wolves, to Portugal the Man making their " No Computers, Just Live Instruments," statement during their performance "Feel it Still," the AMAs were the talk of the town.

Of course the actual show was the main attraction, however there were a lot of happenings over LA to prep for the big day. One notable production, the GBK Pre-AMA gift lounge where everyone celebrated the Nominees and Presenters for the 2017 American Music Awards to give back to the hurricane survivors. The attendees included Randy Jackson, Bridgette Neilsen, Emma Kenney, Alan Floyd,  Joey Lawrence, Khandi Alexander, Marcus Scribner, Sofia Milos, Ta’Rhonda Jones, Bloena and many more.

Presented by Custom Comfort Mattresses the lounge brought wellness, luxury vacations, fashion and beauty items as well as delicious bites to the forefront.

 Randy Jackson Showed His Support for Route 91 Strong! Photo Courtesy of GBK

Randy Jackson Showed His Support for Route 91 Strong! Photo Courtesy of GBK

Route 91 Strong, a non-profit that branded together after the tragic incident in Las Vegas last month. Created by survivors Brian Claypool and Lisa Fine the organization strives to build unity and provide funds for the families affected by the horrendous incident. They just hosted a benefit concert recently which gained over $345,000 for the victims and their families. The next event is slated to take place on January 17th at The Avalon in Hollywood!

Hope for Children in Need and Kimberly Moore were also onsite spreading the message of helping those in need.

Comfort Mattress had their full bedding on display. 100% created in Los Angeles the bedding will have you feeling on Cloud 9! Being a celebration of music it was only fitting to have high performance headphones, Audio-Tecnica, onsite. The brand had their Bluetooth wireless on-ear high resolution headphones on full display.

 The Gorgeous Jessica Hall Attends the GBK Pre-AMA Gifting Lounge! Photo Courtesy of GBK

The Gorgeous Jessica Hall Attends the GBK Pre-AMA Gifting Lounge! Photo Courtesy of GBK

Wear Your Music discussed their purpose of bringing fans one step closer to their favorite bands. Musicians donate a guitar string to make either a pendant or bracelet. The best part is that for every purchase a percentage of sales will benefit a specific charity.

NicaTravel enticed guests to the luxurious life in Nicaragua which is full of cigars, lifestyle, rum, and beach life.

Guests sipped on Tres Papalote Mezcal by Cheech Marin and Blue Whisky inspired from the legend Miles Davis imported by Riviera Imports. Attendees also enjoyed gyros by Good Greek Grill and filled their sweet tooth with a dessert buffet by Sugar and Spyked.

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Oakland based line, Made by Plus, showcased it's top-shelf, handcrafted, cannabis - infused gummies. The locally sourced brand has even been featured in reputable magazines such as Forbes and Business Insider.

Additional sponsors included: Moraga BelAirCaribbean Living, FHI Heat, 3d CheeseB.U.MEquipment, HOPii. and more.

As always the lounge created the perfect atmosphere in preparation for the big day, the American Music Awards! Congrats to the winners and cheers to the nominees! 

Kate Bosworth, Tatiana Maslany, Connie Britton and Jamie King Celebrate the Launch of LAND of distraction at Chateau Marmont

Kate Bosworth, Tatiana Maslany, Connie Britton and Jamie King Celebrate the Launch of LAND of distraction at Chateau Marmont

Brandi Cyrus and Chloe Bridges Check Out Flirtar - The First Augmented Reality Dating App at SkyBar