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Welcome to Identify LA! Here at Identify LA, we document all aspects of Lifestyle & Entertainment while highlighting our favorite travel destinations, foodie experiences, and the hottest music! Drop us a line anytime!

Halsey, Scout and Rumer Willis, BIA and Kehlani at The Grand Launch of FLIP, The Social Shopping App

Halsey, Scout and Rumer Willis, BIA and Kehlani at The Grand Launch of FLIP, The Social Shopping App

Celebs and beauty influencers took over Hollywood last night with the highly-anticipated launch of of Flip! Flip, the social shopping experience that allows users to purchase skincare, makeup, beauty and personal care products by watching video reviews and live shopping shows.

Halsey arrives to the grand launch of Flip, The Social Shopping App on Thursday, December 9 in Los Angeles, CA. Photo Credit: Shutterstock

The monumental celebration was hosted by Grammy-nominated artist Halsey with performances from breakout singer Scout Willis, up-and-coming artist BIA and R&B superstar Kehlani. Hollywood heavy hitter DJs Amrit, Kito and Zack Bia got the  party started with DJ sets all evening.  CoverGirl, TooFaced, Pacifica and About Face hosted branded seating areas for partygoers to snap photos.

Kehlani performs at the grand launch of Flip, The Social Shopping App on Thursday, December 9 in Los Angeles, CA. Photo Credit: Shutterstock

Rumer Willis (Actress), Tallulah Willis (Actress), Amrit (DJ), KITO (DJ/ Producer), Patrick Ta (Celebrity Make-up Artist), Angel Merino ( Pro Make-up Artist),  Liane V Benjamin (Influencer), Don Benjamin (Influencer),  Shayla (Beauty Influencer), Teaira Walker (Beauty Influencer), Laura Mellado (Influencer), Tati Mitch (TikToker), Kalin Chase  (Beauty Influencer), Deanna Paley (Celebrity Makeup Artist), Alondra (Beauty Influencer), Raye Boyce (Beauty Influencer), Carter Jenkins (Actor), Bryce Hall (Content Creator), Manny Guttierez (Makeup Artist), Taylor Zakhar Perez (Actor), Paris Berelc (Actress),  Stevie Mackey (Singer), Teala Dunn (Actress) and many more were in attendance.

BIA performs at the grand launch of Flip, The Social Shopping App on Thursday, December 9 in Los Angeles, CA. Photo Credit: Shutterstock

Bia of course got the crowd hyped with her hit single, Whole Lotta Money. The single has been all over TikTok and also was remixed with Nicki Minaj. In terms of the single being a success, Bia once shared that she had no idea that it’d be a hit!

“Whatever it does, it’s gonna do, and, you know, I just hope that people love it,” Bia previously shared with XXL Magazine. “I prayed for that. I wanted that, you know what I’m saying? I’m like, I hope this does well, that people love it. But I still didn’t have any expectations on it. I had no idea it was gonna do this. No idea it was gonna have a Nicki Minaj remix. It’s been a dream come true.”

Actress and Expecting Mom Nimi Adokiye, Husband Danny Eley Celebrate Baby Shower for First Child

Actress and Expecting Mom Nimi Adokiye, Husband Danny Eley Celebrate Baby Shower for First Child

Booking.com Announces "A More Mindful America" w/ Adrian Grenier & Nikki Reed

Booking.com Announces "A More Mindful America" w/ Adrian Grenier & Nikki Reed