Logo.png

 

Welcome to Identify LA! Here at Identify LA, we document all aspects of Lifestyle & Entertainment while highlighting our favorite travel destinations, foodie experiences, and the hottest music! Drop us a line anytime!

Doritos Blaze The Beat Competition - Bringing the Fire to Life is Beautiful Festival

Doritos Blaze The Beat Competition - Bringing the Fire to Life is Beautiful Festival

 Wiz Khalifa headlines Doritos’ official Life Is Beautiful pre-party, the #BlazeStage, at the SLS Hotel in Las Vegas. Photo Credit: Getty Images

Wiz Khalifa headlines Doritos’ official Life Is Beautiful pre-party, the #BlazeStage, at the SLS Hotel in Las Vegas. Photo Credit: Getty Images

Life is Beautiful has officially kicked off! The 3-day festival takes place in Sin City and brings merges art, music, comedy, and culinary translating it into a full on experience. Before the big show Doritos Blaze held the official Life Is Beautiful Pre-Party , Blaze The Beat Competition,' at The Foundry in the SLS Hotel Las Vegas!

 Taylor Bennett shares the stage with headliner Wiz Khalifa and five Doritos Blaze The Beat finalists competing for $50,000 at the Life is Beautiful pre-party. Photo Credit: Getty Images

Taylor Bennett shares the stage with headliner Wiz Khalifa and five Doritos Blaze The Beat finalists competing for $50,000 at the Life is Beautiful pre-party. Photo Credit: Getty Images

The competition, a fiery battle led by coach and mentor Busta Rhymes with Doritos to discover hip-hop's next chart topper. The top 5 finalists gave their all in hopes of walking away with 50k! All were amazing, but in the end it was Enoch Tolbert who came out on top!

"The culture of hip-hop has grown tremendously through the years; I've been so lucky to be a part of it and watch it grow," said Busta Rhymes, who kicked off the year spitting fire for Doritos in an epic Super Bowl commercial. "Now I'm looking to give back and help provide opportunities for the new generation." "To see the evolution of hip-hop from legends like Busta to myself and others from when I was getting started, to now the newest generation, is awesome," Wiz Khalifa continued. "I'm excited to work with Doritos and shine a light on the up-and-comers."

 Busta Rhymes crowns Enoch Tolbert hip-hop’s next star, the Doritos Blaze The Beat winner at the Life Is Beautiful pre-party. Photo Credit: Getty Images

Busta Rhymes crowns Enoch Tolbert hip-hop’s next star, the Doritos Blaze The Beat winner at the Life Is Beautiful pre-party. Photo Credit: Getty Images

Hosted by Busta, the #BlazeStage event was a great way to kick off a weekend full of dope music. The evening continued with hip-hop stars Goldlink, London on da Track, Wiz Khalifa, and Taylor Bennett performances. Cheers to the top 5 finalists and congrats to Enoch Tolbert, he is definitely one-to-watch!





Life is Beautiful Day Two - Florence and the Machine Effortlessly Mesmerizes the Crowd while Travis Scott Goes Sicko Mode

Life is Beautiful Day Two - Florence and the Machine Effortlessly Mesmerizes the Crowd while Travis Scott Goes Sicko Mode

Katy Perry Shines at KAABOO Del Mar - Proving California Girls are Undeniable

Katy Perry Shines at KAABOO Del Mar - Proving California Girls are Undeniable