This makes year number three for the beloved Desert Jam to take place in Palm Springs during the first weekend of Coachella. The invite only event featured live performances by X Ambassadors, Drax Project, Jax Jones and Ama Lou.  Celebs and insiders gathered poolside for the Lucky Brand and Rolling Stone Live party at ARRIVE Palm Springs this past weekend. 

It was over 80 degrees in the desert, the backdrop of the beautiful mountains, this is the epitome of perfection! Bring that reality poolside and you’ve got the Lucky Brand x Rolling Stone Desert Jam! The famed party merges fashion and lifestyle with consumers and brings forth many emerging brands.

Celebs such as: Olivia Culpo, Ashlee Simpson, Evan Ross, Sydney Sweeney, Camille Kostek, Dylan Frances Penn, Tom Sandoval,Annalynne McCord, Daya, Jordyn Jones, Perfume, Taryn Manning, Brandi Cyrus, Justin Combs, and Romeo Miller were in attendance.

Of course, boho-chic couple, Ashlee Simpson and Evan Ross, stopped by the party. The couple kept things cool in similar bohemian looks as they stopped by the party held during the 2019 Coachella Festival. The couple looked as smitten as possible while at the iconic event. They were cuddling, kissing, and simply having the time of their lives, during one of the best weekends! The fun-filled day in the desert didn’t stop here for them. They continued the festivities into the early hours in the morning. (Click HERE to see their looks at Neon Carnival!)

geojam, a one-of-a-kind social music platform that launched THIS weekend, and decided to showcase at the party! "Music shapes the way we connect with each other more than any other passion point. It is the highest consumed form of media, yet there is no equivalent social media platform that uses music as the connector," stated geojam co-founder  Sarah Figueroa. "We created geojam to make music an active social experience that brings fans, artists, and brands closer together. We help fans find people who share their musical tastes - at their school, in their neighborhood, city, and beyond - and we reward them for listening and engaging with their favorite artists and brands."

Lucky Brand had a pop-up shop and gifted lucky VIPs items to compliment their festival attire. From their signature denim jackets to light fun stylish tees, Lucky Brand is a versatile necessity!  Attendees enjoyed beverages by:  Ciroc, Jack Daniel’s, Winc, Organic Brew Dr. Kombucha, CORE Water and goodies from Google Pixel, Coppertone, Sexy Hair, and Foster Grant.

As for the event itself, its classic denim meets festival fun, which created the perfect high energy vibe needed to power through the busy weekend!