Connecting people with their passions AT&T created a multi-layer event to cater festival-goers of the largest independent film festival in the United States, Sundance Film Festival. The event created 4 unique spaces that took over the Village at the Lift and showcased DirecTV. There were multiple attractions during the day including DIRECTV in the Cabin, with a signature grilled cheese truck, AUDIENCE in the Café with Après ski cocktails, and Jeff Vespa’s WireImage Studio presented by DIRECTV, and DIRECTV NOW, and more.
Notable celebrities stop by including: Halston Sage, Justin Chon, Keanu Reeves, Jeremy Renner, Matt Bomer and more. The packed house boasted an intimate gathering where guests enjoyed a variety of delicious and fresh sushi from the elite Nobu restaurant. Closing out the evening was the Cinema after-party. “Supergirl’s” Harley Quinn Smith enjoyed a few quick dance moves while attending AT&T at the Lift’s CINEMA after-party.
The last day of AT&T's Village at the Lift brought a crowd favorite and personal favorite of mine, Sunday Football. Guests arrived to watch Green Bay Packers take on the Atlanta Falcons as well as The Pittsburg Steelers and The New England Patriots. “Band Aid’s” Adam Pally stopped by to watch the Green Bay Packers and Atlanta Falcon’s game mentioning he and a few buddies had high hopes for the Green Bay Packers to win, while “Girls” star, Zosia Mamet grabbed a table top inside to catch the New England Patriots beat the Pittsburg Steelers.
Attendees gathered and cheered on their favorite teams while enjoying bar favorite foods such as chicken tenders, hot dogs, chips and salsa, a variety of grilled cheeses and homemade tomato soup by a grilled cheese truck.
Each event brought a different flair. From grilled cheese and homemade tomato soup to a dj filled after party for Cinema, this event was truly a retreat.