Aperol Returns to Coachella With Its First-Ever Aperol Day Club
Festival season is officially here, and the iconic Italian aperitivo, Aperol, is returning to the desert for its fourth consecutive year as the Official Spritz Partner of Coachella Valley Music and Arts Festival.
This year, Aperol is debuting the all-new Aperol Day Club — a vibrant, multi-sensory destination at the heart of the festival grounds designed to capture the spirit of the Aperol Spritz and invite festival-goers to truly “Be the Moment” all weekend long.
Inspired by the color, energy, and effervescence of Italy’s #1 cocktail*, the Aperol Day Club transforms the festival grounds into a bright, orange-hued escape. Shimmering light installations, citrus-forward design elements, and layered textures come together to create a space where music, culture, and spontaneous moments of joy collide.
Throughout the weekend, festival-goers can experience:
Live DJ sets and surprise pop-ups bringing energy to the Day Club throughout the day
Festival beauty moments, including tooth gems, permanent bracelets, and beauty stations
Aperol-inspired frozen treats and sensory experiences
Immersive visual installations and photo-ready backdrops
Additionally, Aperol is debuting a limited-edition festival-inspired merch collection in the U.S. for the first time, featuring T-shirts, bandanas, hats, patches, handheld fans, and more — all infused with Aperol’s signature orange aesthetic. The Aperol 2026 Festival Collection is available for pre-order now at the Aperol online shop. Shop the Aperol 2026 Festival Collection HERE.
Check out the full lineup below:
Friday:
All Day: Orange Room Refresh Station
1:00 PM: Aperol Trivia Game
2:00 – 4:00 PM: Aperol-inspired non-alcoholic frozen treats
While Supplies Last
2:00 – 4:00 PM: DJ 1 – Live Set
2:30 – 7:00 PM: Nail Art (limited whiles supplies last)
5:30 – 7:30 PM: DJ 2 – Live Set
Saturday:
All Day: Orange Room Refresh Station
1:00 PM: Aperol Trivia Game
2:00 – 4:00 PM: Aperol-inspired non-alcoholic frozen treats
While Supplies Last
3:00 – 5:00 PM: DJ 1 – Live Set
3:00 – 6:00 PM: Tooth Gems
5:00 – 7:00 PM: DJ 2 – Live Set
Sunday:
All Day: Orange Room Refresh Station
1:00 PM: Aperol Trivia Game
2:00 – 4:00 PM: Aperol-inspired non-alcoholic frozen treats
While Supplies Last
3:00 – 5:00 PM: DJ 1 – Live Set
3:00 – 6:00 PM: Permanent Bracelets
4:00 – 6:00 PM: Crodino Sampling (Italy’s #1 non-alc spritz)
5:00 – 7:00 PM: DJ 2 – Live Set
