In anticipation of the Super Bowl thousands of people took over Minneapolis for an incredible weekend parties and epic events. The MAXIM Party produced by Karma International turned up the heat- once again! This party was THE most-anticipated party, raising the bar during this milestone weekend of sports and over-the-top events in Downtown Minneapolis, Minnesota on February 3rd, 2018.
Hosted in a 51,000-sq. ft. event complex, only two miles from the US Bank Stadium and in the heart of Downtown action, the party was designed to impress.
Powered by E11EVEN MIAMI, the world-class ultra-club, art, fashion, music and sports collided for the ultimate party experience with multiple interactive areas, live artistic vignettes, celebrity music performances by American musician Post Malone, DJ Marshmello, female rapper Cardi B, and production elements that included theatrical lighting, concert level sound, and several unique activations.
Post Malone, an American musician, is best known for his US Billboard Hot 100 single “Rockstar” and chart-topper “White Iverson”. Additionally, we had world-renowned EDM producer and deejay, Marshmello, perform many of his collaboration hits by Jack Ü, Zedd, Selena Gomez and more.
MAXIM always produces the hottest parties, however, Cardi B., really took the event to new heights. The Bronx native is the first solo female rapper to top the charts in 19 years, having released several medleys including infamous single “Bodak Yellow”, which hit No. 1 on the Billboard charts. Proving she's a force to be reckoned with Cardi B had ALL attendees live and her beau, Offset, was also in attendance showing his support for his #1.
Guests enjoyed blu electronic cigarettes Captain Morgan, Bud Light, Luc Belaire, and Belaire Champagne over the course of the evening.
First time participant, Altec Lansing was hosting a high fidelity deejay-driven VIP lounge featuring Altec Lansing’s latest headphones and portable speakers. The innovative audio brand demonstrated the Everything Proof line of speakers and waterproof headphones – perfect for unpredictable Super Bowl festivities and Gatorade showers alike.
And also, Phantom, the everything music entertainment company based out of Southern California was responsible for curating our amazing music line up.
Another notable event was produced by The h.wood Group, IFA, ELEVATION Sports Marketing. Jamie Foxx played hosts as guests enjoyed a performance by 21 Savage, and of course, as you can see from the photos Shaquille O'Neal made his rounds! In addition to the celebs that were in attendance, plenty of athletes also passed by!
This star-studded Big Game weekend experience hosted many daytime parties including a series of exclusive events including a special Q&A panel discussion, a private dinner hosted by Jamie Foxx, and the ultimate Bootsy Bellows after-party with a special performance by 21 Savage.
The weekend was full of fun activations and memorable performances in the incredible city of Minneapolis.