Logo.png

 

Welcome to Identify LA! Here at Identify LA, we document all aspects of Lifestyle & Entertainment while highlighting our favorite travel destinations, foodie experiences, and the hottest music! Drop us a line anytime!

Maxim Hot 100 Party to PERVERSE Sunglasses Icon Initiative - This Weekends Hottest Events

 Iggy Azalea dominated her headlining performance at the 16th Annual  MAXIM Hot 100 Party.   Photo credit: Getty Images for Karma International.    

Iggy Azalea dominated her headlining performance at the 16th Annual MAXIM Hot 100 Party. Photo credit: Getty Images for Karma International.

 

There is never a dull moment in Hollywood and this past weekend proved to be no different. From the Maxim Hot 100 party produced by Karma International to the Teen Choice Awards this was a great weekend to be in LA!

     Photo credit: Getty Images for Karma International

 

Photo credit: Getty Images for Karma International

The Maxim Hot 100 party took place at the well-known Hollywood Palladium where celebs and tastemakers alike dressed the part for the hottest night on the town. Hosted by Stella Maxwell the event featured a DJ set by Nick Cannon and a performance by RedOne. Rapper Iggy Azalea closed out the event and dominated her headlining performance. 

 Tyson Beckford and Amber Rose Caught Up at the Event.   Photo credit: Getty Images for Karma International    

Tyson Beckford and Amber Rose Caught Up at the Event.

Photo credit: Getty Images for Karma International

 

MAXIM mixed all the right ingredients to create one of the most aspirational, exclusive, publicized events of the year. Guests were treated to the Best Damn Root Beer floats around, while seeing a behind-the-scenes fashion shoot with Pure Model Club and some of the world's most beautiful models. Glam touch ups for all models was provided by Gallany Cosmetics, while fashion shopping demos were presented by retail app, Markable. Fun play with Swagtron's smart boards were also in store, while CÎROC Vodka and Don Julio 1942 provided specialty sips for all partygoers to enjoy. Refreshing rose water and saffron beverages were be provided by H2rOse, in addition to amplifying drinks by Monster Energy, while VIPs party with the world’s social elite and took safe rides home by LYFT Premier, where luxury vehicles helped partygoers get home safely and in style.

 Supermodel and Hot 100 nominee Chanel Iman was in bright spirits as she attended the 16thAnnual  MAXIM Hot 100 Party. Photo credit: Getty Images for Karma International

Supermodel and Hot 100 nominee Chanel Iman was in bright spirits as she attended the 16thAnnual MAXIM Hot 100 Party. Photo credit: Getty Images for Karma International

Celebrities such as: Amber Rose, AJ Michalka, Barbie Blank, Brittney Palmer, Chanel Iman, Charlotte McKinney, Chris Pine, Cody Christian, Courtney Sixx, Diddy, Dorothy Wang, Draya Michele, Emily Sears, Eva Marcille, Genevieve Morton, Jasmine ‘Golden Barbie’ Sanders, Jasmine Stanley, James Valentine, Jessica Sutta, Korina Rico, Lindsay Arnold, Mel B, Morgan Stewart, Perez Hilton, Odell Beckham Jr., Randy Jackson, Ricky Reed, Russell Simmons, Shaun Ross, Sophie Simmons, Taio Cruz, Terrence J, Too Short, Tyson Beckford and more were in attendance.

 Rachel McCord and Carly Greene attend the 2016 MAXIM Hot 100 Party at the Hollywood Palladium on July 30, 2016 in Los Angeles, California.  Photo Credit: Michael Bezjian/Getty Images for Karma International.

Rachel McCord and Carly Greene attend the 2016 MAXIM Hot 100 Party at the Hollywood Palladium on July 30, 2016 in Los Angeles, California. Photo Credit: Michael Bezjian/Getty Images for Karma International.

The party was Maxim's 16th event celebrating the release of the magazine's Hot 100 list, which highlights celebrities and socialites for their "stunning, sophisticated and elegant" looks.

Our favorite looks are below:

Other notable fashion items over the week include:

The 'unicorn of sunglasses' brand,PERVERSE, held its Icon Initiative event which honored Lucy Meyer at a private event in Los Angeles this past weekend.

Lucy, a Special Olympics Spokesperson and Gold Medalist, is dedicated to helping raise awareness and funds to help benefit children with disabilities all over the world. Ron Galprin, LA City Controller, honored Lucy with a Certificate of Recognition at the event for all of her hard work in helping make the world a better place. 

Together, PERVERSE Sunglasses CEO Toni Ko and Lucy created a cool blue pair of shades that will retail for $50 - the best part - 100% of the proceeds from the sunglasses will be donated to charity of Lucy’s choice. This special edition style will be available starting Monday August 1.

On Sunday afternoon it went down at The Forum. Celebrities and fans gathered for the Teen Choice Awards. For this award show the winners are voted by teen viewers and it honors the year's biggest achievements in music, movies, sports, television, fashion, and more. One of our favorite and most noticeable style trend on the carpet was from Ian Harding, an actor known for his role as Ezra Fitz on TV series Pretty Little Liars. Harding was spotted wearing the Collezione Filipo Boot made by Bruno Magli.

Since its inception, Bruno Magli has created refined, handcrafted footwear for those who appreciate elegant design and impeccable craftsmanship. Today, Bruno Magli continues to evolve its heritage be reinventing luxury essentials for a new generation. 

This week in photos was EVERYTHING! From slaying on the carpet at Maxim's Hot 100 party to providing the chic-est looks at the Teen Choice Awards - we've got you covered!

5th Annual NYX Face Awards Preview - NYX FACE Awards Show in Los Angeles with Host Kandee Johnson

Holiday Weekend Must Haves - Adding a Little Flair to Your Celebrations