Celeb Favorite and Body Positivity Line, Naked Wardrobe, Opens Pop-Up Store in West Hollywood
On Tuesday, April 23, Naked Wardrobe the popular e-commerce brand beloved by celebs made the leap from the internet to in-store. Celebrities and VIPs toasted to the opening of their first ever pop up shop, VIP’s got an exclusive first look at the new capsules of denim, swim and browsed the classic fan-favorite styles that have made Naked Wardrobe a staple. Guest enjoyed passed hors d'oeuvres, free-flowing drinks and music that kept them on their feet through the night.
The chic event featured plenty of pastels to create a soft and inviting scene for the already celeb-loved brand that promotes body positivity. Jennifer Lopez, Khloé Kardashian, Kendall Jenner, Lady Gaga are just a few of the celebs who love the brand. Courtney Lopez, Nazanin MAndi, Ashley Argota and more attended the VIP Pop-Up opening! Courtney Lopez who is expecting baby number 3 with husband Mario Lopez chatted with friends and talked about her upcoming baby shower. Lopez also wore the brands Baby Mama collection. Nazanin Mandi arrived in style, wearing a loose-fitting lilac men’s suit with sneakers and her hair in curls. The newlywed is a huge fan of the brand modeling and collaborating on a capsule collection with them in the past.
“Naked Wardrobe is a family owned business that we’re all so proud of. We’re stoked to open our first pop-up shop in Los Angeles, our hometown! It just wouldn’t feel right if we launched for the first time in any other city,” Shideh Kaviani, Naked Wardrobe’s President said. “Our online store launched in 2012, and my sisters and I are so grateful for Naked Wardrobe’s growth, which wouldn’t be possible without our loyal clients. We’re looking forward to being even more accessible to them, as well as introducing our brand to a new range of clients.”
The six-week pop-up is located in the coveted West Hollywood Melrose Place area at the corner of Melrose Ave. and La Cienega Blvd. In store, consumers will have access to new capsules of denim, swim, and best sellers from the brand.
The Naked Wardrobe pop-up will be open from April 25 – May 30 at 8406 Melrose Ave from 10am – 7pm Monday – Saturday, and Sundays from 11am – 7pm.