Wildfox, a brand that embodies the Los Angeles style has now created a scent that, you guessed it-embodies 'the city of Angels'. Wildfox the fragrance, is for lovers, dreamers, chocolate eaters, and carefree beings in the world!
Hosted by the lovely television and film actress Bella Thorne at the Wildfox flagship store, the Wildfox fragrance launch party was full of life, energy, and bright lights. The event paid homage to the key notes of the fragrance which are jasmine and lavender. The room was decked out with bright flowers as guests were able to take in the summer fun scents while enjoying adult snow cones, beverages, popcorn, and even play with the playful cockatoo Casper!
Wildfox, a vintage-inspired women’s knitwear brand based in Los Angeles, has always been a brand to be beyond the trend with delivering colorful pieces that are very versatile. The starlet who has three premieres coming out as well as her premieres of: Amityville: The Reawakening, Midnight Sun, and Ratchet and Clank, expressed her love and excitement for the brand. She even admits that she has been a long time supporter of Wildfox because of "the fabric and being able to cling to your curves."
“Bella's energy and talent really embodies the Wildfox girl,” commented Jimmy Sommers, Wildfox CEO. “I’m so pleased she is here with us to celebrate the launch of our debut fragrance.”
#WildfoxFragrance captures the brand’s wild side with an unexpected note of absinthe, and nods to the nostalgia of its LA roots with notes of incense and jasmine blooms reminiscent of LA in the spring.
"I smelled this perfume and it really brought me back to me and all of my girlfriends. I think scents should bring back memories," shares Bella Thorne. "It smells like lavender and jasmine, like you're walking through LA at springtime. I think of late night chocolate eaters, lovers, and girls that aren't afraid to walk to the beat of their own drum."
Wildfox fragrance retails for $90.00 and is available at Nordstrom's starting on August 11th. Be sure to join the rest of the lovers, dreamers, and chocolate eaters, by picking up a bottle! This bottle screams, 'summertime in LA'!