IdentifyLA : The Latest in Entertainment

View Original

AMAIÒ Partners with Local Female Designers to host curated Pop-up in Beverly Hills

Amaiò swim partnered with like minded, local female designers to host an end of Summer Pop-Up preview in Beverly Hills. They celebrated with an exclusive VIP party on recently, giving celebrities, influencers, media and more a first look at the beautiful space!

AMAIÒ is a women’s luxury swim & resort wear label founded by Samantha Khoury in 2016. The Los Angeles-based collection was established out of a desire to create transitional swimwear that evokes a sense of elevated sophistication, beauty, and fashion; breaking the traditional space and confines that have previously defined swim and resort.

It's a brand that not only embodies women, but it celebrates women in a miraculously way!

Guests at the party were able to preview the brands newest collections, and also check out the amazing deals available on past styles.

Designers Gladys Tamez (of Gladys Tamez), and Samantha Khoury (of AMAIÒ).

Actress Georgie Flores sported AMAIÒ's Gigi Cardigan in Micro-Floral, while fellow actress Christa Allen looked radiant in the Kamille Linen Dress. Other guests couldn't help but try on pieces, including Marta Pozzan who wore all three of the brands, including the Gabrielle Cardigan in Petite Zig-Zag from AMAIÒ, Petite Blanco Bucket bag from  Chelsey Comfort’s, and Abilene hat from Gladys Tamez Millinery.

In addition, custom scents were provided by luxury fragrance label - Herbe Fragrances. The brand activates with your own biology to produce a scent that only your body can create. They hand prepare a ritual for your perfume routine, that lingers and miraculously works with your body's chemistry. Guests of the party enjoyed tutorials and took home some amazing custom samples!

The result in its products is undeniable! Having a pop-up in Beverly Hills only seems fitting for such the fab occasion!