A Word With Style Expert Ash Nouri
From trending items to timeless pieces individuals only have a split second to make an impression (check out his InstaStory HERE). We had a chance to speak with fashion insider, Ash Nouri, on his personal style and fashion philosophy while giving us some tips along the way.
The following has been edited for continuity purposes.
Identify LA: How did you get involved with fashion?
Ash Nouri: The same way most people do, starting with a love for clothing. From there, my involvement spans multiple levels. Most significantly, I can attribute my interaction with the fashion world through social media. It’s so much easier nowadays to connect with other like-minded people and the fashion industry is still in midst of transitioning in order to adapt to it.
IDLA: Who are some of your fashion icons and why?
AN: Icon, what a heavy word. When I think of who I look up to most as a source of inspiration and talent, most who come to mind are men. The fashion icon’s I find most interesting aren’t those who simply wear 'cool' outfits, but rather the people who live through their sense of style. Alex Badia, along with Eric Rutherford, are perfect examples of men who are consistently evolving and honing their personal style. Among others, Anna Dello Russo, Daphne Guinness, the list goes on. . .
IDLA: What makes an item timeless, in your opinion.
AN: Its all about personal taste. I could consider something in my wardrobe timeless, but you wouldn’t take a second look at it. When shopping, its always good to think, “How long will I find this piece useful for?” Trends are fun and exciting, but more often than not they are gone within the year’s end. Curating your closet with timeless pieces you find desirable is the best way to make them stand the test of time.
IDLA: What's one accessory you can't live without or you recommend everyone should have.
AN: Sunglasses. It’s almost embarrassing how many pairs I have, but they all get put to good use. Rough morning from a night out? Sunglasses. Trying to avoid someone on the streets? Go incognito with a large pair. The list of scenarios is endless, really.
IDLA: What are some of your favorite go-to apps?
AN: I’m currently dealing with a new-found addiction to Grailed. If you haven’t heard of it yet, this app is basically the amazon for high end menswear, with an emphasis on hypebeasts. They have everything from this season’s Juun.J to vintage Dolce & Gabbana F/W 2003. I can’t mention apps without bringing up Mr. Porter as well. I love when companies put forth significant effort into making their apps easy to use and aesthetically pleasing.
IDLA: There are a ton of fashion bloggers, what makes your blogging style unique?
AN: I wouldn’t call my website a blog as much as I consider it a stream of consciousness. There are no words whatsoever on the website other than the names of the brand I feature. I always have people asking me for style advice, trend reporting, etc. and I thought the best way to keep everyone up to date with what I consider ‘in’ is through publishing it somewhere. What I like about my unique style is that its not dedicated to what's considered ‘hot’ this season. Fashion is really just a reoccurring cycle of trend-tweeking and I love looking back to find gems most people forgot about.