Festival season is in full effect and there is one more thing that is pretty much a necessity at this point. No, I'm not talking about floral crowns or fringe purses, I’m talking about Electric Sky Wine.
From the mind of Daniel Sena, who has been known to launch some of the biggest partnerships between musicians and brands, Electric Sky Wines has officially launched in Los Angeles! Sena has engineered award winning campaign such as: Lady Gaga + Bud Light “Dive ar Tour,” "X Ambassadors + Jeep “Renegades,” Imagine Dragons + Southwest Airlines “Destination Dragons,” and Zedd/Aloe Blacc + M&M’s “Candyman,” surely he knows how to create pure gold!
In partnership with music powerhouse Interscope Records, Electric Sky is the first premium, consumer-friendly wine born out of music. The wine is offered in convenient, single serve, stackable portions with four easy-to-sip varietals: French Rosé, Italian Pinot Grigio, California Moscato, and California Red Blend.
Millennials are currently the number one wine-drinking consumers at an estimated 70 million. Naturally Electric Sky Wine is becoming the ‘go-to’ when it comes to a great product that is convenient. Designed for an on-the-go lifestyle, StacTek created the perfect packaging for the wines, a unique 750mL bottle that snaps into four pre-filled, shatterproof glasses of wine, which are 100% recyclable AND BPE free! “We’ve searched far and wide to ensure we’re delivering the best possible wine to our consumers while making sure the vineyards we’re sourcing from are growing region in the eastern part of Verona, Italy. The Rose is sourced from a vineyard located in the Languedoc Roussillon region in the south of France, next to Provence. And the Red Blend comes from Sonoma, California,” says Daniel Sena, Interscope’s head of strategic marketing. "In so many places where music is consumed, wine is also consumed. So, our goal was to create a premium wine that could complement the music lover's on-the-go lifestyle.”
As the first and only wine brand housed under a music label, “We set out to disrupt and challenge the outdated rules of the traditional wine world,” explains James Hubert, CEO of Electric Sky. “We want to make quality wines that are refreshing and accessible wherever people come together to have fun and connect.” Millennials now serve as the largest generation of wine consumers, consuming 42% of wines in the US last year. Hubert continued to say, “We believe that the younger wine consumer will embrace this new approach and is ready for a brand that understands their needs, and can engage with them directly, providing music-centric experiences they enjoy.”
The stackable wine has already been seen in festivals in New York, Texas, and more. The wine itself is sourced from select vineyards in the French Languedoc, Italian Veneto, and California wine growing regions. Eclectic Wines offer premium wine without the hefty price tag. You and your friends can now 'Rose All Day' without breaking the bank or anything else!