A New Way for Consumers to Interact with Hawaii's Emerging Food and Lifestyle Scene with an E-Commerce Shop, Common Ground
Common Ground is on a mission to invest in the circular economy and build communities dedicated to the future of food and society. They are excited to introduce its newest venture -- Marketplace@Common Ground -- an e-commerce platform that is keeping it R.E.A.L. Specifically curated with Common Ground’s R.E.A.L (Regenerative, Equitable, Aspirational and Lasting) principles and ethics, Marketplace@Common Ground curates products from makers and brands that honor Hawaii’s agricultural legacies and impact their communities and environment.
The Kauai-based brand's mission is to use food, the great connector, to understand and celebrate how different communities provide, support and nourish one another. While Common Ground Kauai boasts an expansive campus where visitors will be able to learn and explore how regenerative practices enhance the economy, the community and beyond, the Marketplace@Common Ground provides a platform for consumers to be a part of the conversation and mission -- further supporting their overall mission.
“2020 was a year of reflection for us at Common Ground where we sat back and thought about ways we could continue to be the great connector and celebrator of communities, while the world stood still and travel was put on hold. Marketplace@Common Ground was the perfect solution, inviting consumers nationwide to be a part of a larger mission,” says Jennifer Luck, Director of Programs and Community Impact.
Visitors to the Marketplace@Common Ground will enjoy an array of products that are not only a reflection of the destination they are created in, but that intentionally make a positive impact on the environment, ocean, community, and more. The Marketplace@Common Ground currently includes a selection of Hawaii-made products from ingredients that represent and reflect the destination ranging from fruits such as Ulu, locally-sourced macadamia nuts, Kona coffee beans, Kauai-grown cacao, and more. Marketplace@Common Ground has something for everyone -- from the conscious consumer to those who are looking for ingredients with a Hawaii connection and unique backstory.
